Make a
Game-Changing
Investment

Co-founded by NBA champion Kendrick Perkins, NILLY is the only site that lets you invest in the Name, Image and Likeness (NIL) rights of student-athletes.

The Most Exciting New Alternative

Product in Years

Like investments in music royalties and similar products, NILLY's NIL strategies are attractive, alternative investments that benefit all parties involved.

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Investors can share in NIL earnings and receive monthly cashflows

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Athletes get faster access to NIL earnings

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Show your support for athletes in your strategy

Easy to Start

Easy to Participate

NILLY acquires the NIL rights of top student-athletes and allows investors to invest in strategies comprising the NIL rights agreements of multiple student-athletes.

1

Find Your Strategy

Select your strategy below

2

Make Your Investment

Start with as little as $5,000

3

Participate in NIL Earnings

As athletes earn money, so do you

NILLY:
An All-Star Team

NILLY is co-founded by NBA champion and ESPN analyst Kendrick Perkins, backed by a team with decades of experience in structured finance and alternative investments.


We're also partnered with some of the top names in the NIL space to deliver the best experience for student-athletes and investors.

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Kendrick Perkins

CO-FOUNDER • NBA Champion

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Christopher Ricciardi

CEO • CO-FOUNDER

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Chris Davis Jr.
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NILLY Athlete

Stanford University

Class of 2028

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Skyy Clark
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NILLY Athlete

University of California, Los Angeles (UCLA)

Class of 2026

Why NILLY?

1

The NILLY team is expert at NIL management and value maximization.

2

Co-Founded by NBA Champion, Kendrick Perkins.

3

Recognized as a leader in the NIL market.

4

Your investment is managed by a Registered Investment Advisor with $60 million AUM and a five-year track record.

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Chris Davis Jr.
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NILLY Athlete

Stanford University

Class of 2028

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Skyy Clark
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NILLY Athlete

University of California, Los Angeles (UCLA)

Class of 2026