Invest in NILs

The NILLY investment strategy (the "Investment") aims to generate investment returns by investing in pools of NIL rights from amateur athletes. NILLY offers a non-recourse, upfront cash license payment to student-athletes who have the potential to earn NIL income in college and beyond.

1

Find Your Strategy

Find a strategy on the NILLY Marketplace you like.

2

Make Your Investment

Create your investor account and decide how much you want to invest – as little as $5,000.

3

Participate in NIL Earnings

Your investment allows NILLY to make upfront License Fee payments to secure NIL rights from student-athletes. You participate as their NIL rights generate earnings over time.

NILLY will use funds to secure NIL rights of athletes within your chosen strategy.

All athletes receiving a license payment are of qualifying criteria as underwritten by NILLY.

An in-depth analysis of the player’s NIL potential by the NILLY Investment Committee, which includes NILLY co-founder Kendrick Perkins, using information that includes:

  • Historical information about similar athletes
  • Third-party industry data providers including On3, 247, Rivals and Opendorse

Example NILLY Investment Pool

  • Investors invest in pools by strategy (school/sport/gender-specific).
  • NILLY invests that money in NIL rights from enrolled and committed student-athletes.
  • Student-athletes receive an upfront NIL License Payment from NILLY.
  • NILLY will earn NIL revenue with those rights and share it with investors and student-athletes.
  • NILLY investment pools are entitled to up to a 25% net shared NIL revenue earned by the student-athletes
  • Investors earn this return as long as student-athletes earn NIL income (in college and beyond), up to seven (7) years, or until they have earned 2.5x their initial investment (whichever comes first)

A Hypothetical Example with Numbers (for illustration only):

Calculate returns for your chosen strategy!
  • Upfront license payment to student-athlete = $95,000
  • Lifetime NIL earnings by student-athlete = $520,000
  • NILLY share of NIL earnings (assuming four years earnings) = 25% x $520,000 = $130,000
  • Investors could receive a multiple of investment = $130,000/$95,000 = 1.37x
  • With the assumed timing of payments, investors could earn a 12% IRR Target Return

This example is hypothetical and does not represent actual funds invested, only to show an illustration of how these funds may be represented.


Athlete Contract Details

  • NILLY signs exclusive agreements with student-athletes for the use of their Name, Image and Likeness (NIL) rights, in return for an upfront payment or licensing fee to the student-athlete, meaning NILLY owns 100% of each student-athlete's NIL rights. NILLY will do its part in supporting each student-athlete's NIL earning capacity, supported by relationships with sponsors and collectives and NILLY co-founder Kendrick Perkins.
  • Contractually, NILLY directs 75-100% of all NIL income earned by the student-athlete to the athlete. The variation stems from NILLY working with collectives and sponsors to “gross up” their NIL payments.


Risks include, but are not limited to:

  • NILLY Investors assume the risk of the student-athlete failing to earn NIL income.
  • Potential risks leading to decreased NIL earnings include injury, lack of playing time, poor performance, legal trouble and quitting, among others potential risks.
  • NILs and NILLY are new and unproven. Things may not work out as anticipated for unknown reasons.
  • See the PPM for a more detailed description of risks.


Ready to invest?

Here’s what comes next:

1

Create your account

Provide your contact information and verify your identity

2

Execute your investment

Sign your investor docs and provide your banking details

3

Confirm your accreditation

Verify your financial details and accredited investor status

FAQ's

Where does my money go?

Investments, net of fees, go to purchase NIL rights from student-athletes. The NILLY Investment Committee reviews all student-athletes interested in an NIL license payment and approves those with sufficient NIL earning potential.

View all FAQs


nilly-partners

We’ve partnered with top industry organizations and service providers including Basepath to make the process as fast and easy as possible.